A hometown throwdown like no other. It was a blast having The Elovaters in town for a full week - sold-out nights in the Backyard, a community skate jam that filled up the park with stoke, a new collab collection drop in the Surf Shop and a whole lot of hometown love. Here's how it all went down.
Product Testing - Fall Collab Line
This year's Levitate x The Elovaters line was designed from the ground up with the guys. We sat down together and pulled inspiration from vintage gas stations, surf shops, western gear and classic rock and roll, and the result is a line we're truly proud of.
We got the guys together to check out all the new arrivals for the first time and put them to the test for soundcheck. Product testing verdict: Elovaters approved.
The new Fall collection features a limited edition Original Flannel in Exploded Plaid and the Beach Cantina Shirt, plus all new Sound and Stoke and Tune Up graphics.
This partnership has grown every year, and this is the best version of it yet. We can't wait to see what's next.
Elovaters x Levitate Collection
Weekend One In The Backyard
Part 1 of another legendary run of Hometown shows - live debuts on new songs and a hot new line of collab merch with some special popup stores kept the stoke levels running hot. From the opening all-hands huddle til last call the shows were fast and furious.
For this week only, we added the Backyard Special Tee and Hoodie, a very limited run made to mark these shows.
The Shark Jaw Classic Skate Jam
Midweek, the band traded the stage for the Marshfield skatepark. The first annual Shark Jaw Classic was a free skate jam hosted by The Elovaters, open to all skill levels for local kids (plus a few grown-up rippers). The guys posted up on the mic stoking up the groms and hanging with the Community...best trick contests, hot dogs, signed posters, and a free tee for each kid. Down to earth and simple!
The day has got its own gear: the Shark Jaw Classic Tee, Hoodie and Poster. There's sharks in the water, and apparently at the skatepark too.
Shark Jaw Classic
$ 35.00
Elovaters Shark Jaw Classic Tee
$ 35.00
Elovaters Shark Jaw Classic Tee
weekend wrap up
The incoming Nor'Easter cut short the second weekend of shows, but the crowd brought the ENERGY for the Thursday night send off and the show was next level.
Thank You
Thank you to The Elovaters for bringing it home again for another special run - shout out to their crew, to our Backyard and Surf Shop staff who worked every corner of the week, to Nolan Eastman for the photos, and to everyone who showed up, skated, sang along or grabbed a piece of the collab line! Can't wait to do it again soon.
The Levitate x Elovaters collection is available now in the Surf Shop and online.
Hometown band. Hometown kids. Hometown love.
