{"product_id":"mens-toh-original-flannel-norm","title":"Men's TOH The Norm Flannel","description":"\u003cdiv\u003eAVAILABLE FOR EXCLUSIVE INSIDER PRESALE FOR 48 HOURS!\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eFor generations of This Old House and The New Yankee Workshop viewers, Norm Abram was a familiar face on the jobsite and in the workshop, and over the years his flannels became almost as recognizable as his carpentry projects. They were practical, solid, and dependable, much like Norm himself: the kind of thing you could count on, project after project.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWe're excited to announce an all-new product made in collaboration with Norm himself: The Norm Flannel. Inspired by some of Norm's favorite flannel patterns over the years, our newest This Old House flannel is a nod to our history together and to a style that became part of the show's visual identity. \u003cmeta charset=\"utf-8\"\u003eBuilt with our signature hard-wearing organic cotton\/recycled polyester flannel that is soft to the touch but ready for years of love. Featuring soft but rugged contrast cord details at high-wear areas: inside neckband, inside cuffs, inside of placket and side hem patch. Subtle details faux horn buttons, Levitate logo label at pocket, embroidered logo on back yoke, and heavy-duty paracord back neck loop.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis Old House is donating 100% of its proceeds to the North Bennet Street School in support of the next generation of craftsmen and women.\u003c\/div\u003e","brand":"Lever","offers":[{"title":"Carpenter Plaid - Red \/ S","offer_id":67040747454835,"sku":"01404-CARPLA-TOH-S","price":99.0,"currency_code":"USD","in_stock":true},{"title":"Carpenter Plaid - Red \/ M","offer_id":67040747487603,"sku":"01404-CARPLA-TOH-M","price":99.0,"currency_code":"USD","in_stock":true},{"title":"Carpenter Plaid - Red \/ L","offer_id":67040747520371,"sku":"01404-CARPLA-TOH-L","price":99.0,"currency_code":"USD","in_stock":true},{"title":"Carpenter Plaid - Red \/ XL","offer_id":67040747553139,"sku":"01404-CARPLA-TOH-XL","price":99.0,"currency_code":"USD","in_stock":true},{"title":"Carpenter Plaid - Red \/ XXL","offer_id":67040747585907,"sku":"01404-CARPLA-TOH-XXL","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/1577\/files\/Image6-MenOriginalFlannelBajaStripeMineral-Front.png?v=1789403202","url":"https:\/\/levitatebrand.com\/products\/mens-toh-original-flannel-norm","provider":"Levitate","version":"1.0","type":"link"}